Highway Cookie Installation

01

The Challenge

Crown USA needed its thermoplastic cookie installation documented from start to finish for training and marketing use. These raised pavement markers rely on a precise process, and Crown wanted the full installation on record. The work also happened on an active highway, which added a layer of difficulty to the job.

02

How We Flew It

We planned the shoot to cover the installation from the air and the ground, capturing each step as the thermoplastic material was applied and set. Working on a highway that stayed open to traffic meant staying alert to vehicles coming from both directions throughout the job, so we kept our flight paths and ground positions clear of live lanes and adjusted as traffic moved past.

We had to be aware of active traffic coming from both directions since the roads remained open during installation. We needed that awareness to allow us to capture full coverage of the installation without disrupting traffic, giving Crown USA a complete record of the process they could use for both training and marketing.

03

What We Delivered

• Aerial footage of the building and surrounding area
• Ground-level footage of the interiors, outdoor space, and all amenities
• Social media cuts for Instagram, TikTok, Facebook, and YouTube
• A full video for in-house marketing and archival use